ChatGPT ChatGPT Ads Roll Into 26 More Countries as the Advertiser Base Hits 100,000, Up Fivefold Since August News Flapping Airplanes, a Year-Old AI Lab With No Product, Raises 1 Billion Dollars at a 6 Billion Valuation Business Anthropic Lost 80.7 Billion Dollars in Six Months, and 72 Billion of It Is Paper: the Draft IPO Filing Reviewed by Reuters Security PHP Patches Two Critical RCE Bugs Found With GPT-5.6 Sol: the Flaw Chain Called PHP2Shell Reaches Back to 2004 Security Claude Finds 493 Attack-Surface Issues in 25 Open-Source Projects, Including a 21-Year-Old Config Conflict AI Agents Legal AI Startup Legora Raises $550 Million at $8.8 Billion as ARR Jumps From $1 Million to $200 Million in Two Years News OpenAI Brings Its Models and Codex to Google Cloud, Completing a Sweep of All Three US Hyperscalers Business NVIDIA DSX POD Turns AI Factory Deployment From Six Months Into 14 Days ChatGPT ChatGPT Ads Roll Into 26 More Countries as the Advertiser Base Hits 100,000, Up Fivefold Since August News Flapping Airplanes, a Year-Old AI Lab With No Product, Raises 1 Billion Dollars at a 6 Billion Valuation Business Anthropic Lost 80.7 Billion Dollars in Six Months, and 72 Billion of It Is Paper: the Draft IPO Filing Reviewed by Reuters Security PHP Patches Two Critical RCE Bugs Found With GPT-5.6 Sol: the Flaw Chain Called PHP2Shell Reaches Back to 2004 Security Claude Finds 493 Attack-Surface Issues in 25 Open-Source Projects, Including a 21-Year-Old Config Conflict AI Agents Legal AI Startup Legora Raises $550 Million at $8.8 Billion as ARR Jumps From $1 Million to $200 Million in Two Years News OpenAI Brings Its Models and Codex to Google Cloud, Completing a Sweep of All Three US Hyperscalers Business NVIDIA DSX POD Turns AI Factory Deployment From Six Months Into 14 Days

ChatGPT Ads Roll Into 26 More Countries as the Advertiser Base Hits 100,000, Up Fivefold Since August

ChatGPT Ads Roll Into 26 More Countries as the Advertiser Base Hits 100,000, Up Fivefold Since August

OpenAI is switching on ChatGPT ads for Free and Go users in 26 additional countries including Argentina, Nigeria, South Africa, Ukraine and Pakistan. The Verge, citing OpenAI, puts total coverage at 89 countries; The Information reported 83. More than 100,000 advertisers have now used the platform, up from about 20,000 in August, less than a year after advertising began in the United States in February.

OpenAI has started showing ads to ChatGPT users in 26 additional countries, taking its advertising business far beyond the United States eight months after it first switched ads on in February. The new markets include Argentina, Colombia, Peru, Nigeria, South Africa, Serbia, Ukraine, Bangladesh and Pakistan, The Verge reported.

According to OpenAI's announcement, ads now reach users in 89 countries — a figure The Verge cites directly from the company. The Information, which reported the expansion earlier in the day, put the total at 83 countries; the discrepancy likely reflects different counting of the same rollout. Ads serve ChatGPT Free and Go users, the lower-priced tiers that generate no subscription revenue.

The advertiser base is scaling even faster than the geography. More than 100,000 advertisers have now used the ChatGPT ads platform, up from about 20,000 in August, per The Information — a fivefold increase in under three months.

Advertising has become one of OpenAI's fastest-growing revenue lines at a moment when its spending is anything but modest. Earlier this month the company introduced visual ad formats inside image generation and said its ads surface to a weekly audience of 1.2 billion users — a company-reported figure. It has also said ads do not appear for paid-tier users and that it is piloting brand-safety measurement with DoubleVerify and IAS.

OpenAI is effectively converting its free-user base — by most estimates the largest audience in consumer AI — into an ad business that competes with the search and social platforms. Google has so far kept ads out of Gemini, which makes ChatGPT the first major AI assistant to build advertising into the assistant experience at this scale.

The expansion also sharpens a trade-off users can now see directly: the free tier of the most widely used AI assistant is ad-supported, and the ad load is set by a company under pressure to fund one of the largest infrastructure buildouts in corporate history. For marketers, a new channel with 100,000 advertisers across 89 countries has opened within a single year. The question is not whether ChatGPT ads scale — it is what they do to the product's feel when they do.

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