Bluesky Turns Attie Into "Social Vibe Coding": Anyone Can Now Ship Games and Polls to 47 Million Users

Bluesky is expanding Attie, its experimental AI tool, from building custom feeds into what CEO Toni Schneider calls "social vibe coding" — a way for anyone to generate small websites, games, quizzes, polls and dashboards that live on the same AT Protocol network as Bluesky itself. He announced the feature during an interview at TechCrunch Disrupt 2026 on Thursday.

"Vibe coding today is kind of a single-user, solo experience," Schneider said. "And what I want to be able to do is build together or build for a group of people, and that's what this product does."

Attie launched earlier this year as a tool for using AI to build custom social feeds. The new version lets users type a prompt and get a small interactive app hosted on its own attie.site link, with attribution for the creator at the bottom of the page. Current showcase examples include a Flappy Bird clone, a drum machine, a quiz and an idle clicker.

Creations are tied to the builder's ATProto identity, and Attie suggests project ideas based on a user's public Bluesky profile. Developers can bring their own AI model or pick from open-weight options, so the platform is model-agnostic rather than locked to a single vendor.

The distribution argument is the pitch. "Everybody is building. But the big question is: who's using the thing you're building?" COO Rose Wang said. "What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn't stand alone." Bluesky counts 47 million registered users, though engagement has softened as some early adopters drifted back to X.

Attie also serves as Bluesky's testing ground as the company tries to reignite activity around developers and communities. A key piece is coming support for private data on AT Protocol — the single most requested developer feature, according to Schneider — which is in alpha testing now and slated for rollout by the end of the year.

The move positions Bluesky's decentralized network as a substrate for small social software rather than one giant public square. "There should be lots and lots of these fun, small social experiences for your friends," Schneider said. Whether vibe-coded novelties can hold attention where mainstream apps have struggled is an open question, but Bluesky is at least pointing its AI budget at creation instead of another recommendation algorithm.