Midjourney

Midjourney remains the reference point for stylised image generation. Its output has a recognisable aesthetic that many users prefer to more literal models.

Features

• Strong artistic control. Style references, character references and moodboards keep a series visually consistent.
• Web editor and inpainting. Repaint regions, pan, zoom and re-frame without regenerating everything.
• High aesthetic ceiling. Particularly strong on illustration, concept art and editorial imagery.
• Fast iteration. Grids of variants make exploration cheap.

Limitations

Photorealistic accuracy and in-image text are weaker than competing models, exact composition is hard to control, and commercial use is tied to subscription terms.

Best for

Designers, marketers and illustrators who care about look and feel more than literal fidelity.