Robinhood is making markets even more always-on. The retail brokerage announced it will let customers trade certain US equities 24/7, including on weekends, and is rolling out a suite of AI-powered trading tools headlined by agentic accounts - trading accounts where AI agents can act on a customer's behalf. More than 150,000 customers have already opened agentic AI trading accounts, the company said.
The agentic push puts Robinhood in the front line of a shift brokerages have been circling for a year: instead of dashboards and alerts, the customer delegates. An agent can monitor positions, react to news, and execute trades continuously, converting investing from a session-based activity into an always-running background process. Robinhood has not detailed the full guardrails governing what its agents may and may not do, which will be the first question regulators and users alike will ask.
The timing is deliberate. The announcement came a day after the SEC approved changes expanding how retail investors can qualify as accredited investors, opening private-market opportunities that were once reserved for institutions and the wealthy. SEC Chairman Paul Atkins framed the move as democratization; skeptics note that private investments can lock investors in and are harder to evaluate than public equities.
Critics see a pattern. Prediction markets, perpetual futures, 24-hour trading, and now AI agents that trade without sleep all reduce friction and increase frequency - the defining features of what commentators are calling the "casinofication" of markets. The concern is not that people trade more, but that automation plus zero-commission plus more hours equals more impulsive betting rather than measured investing.
Robinhood's counterargument is access. Weekend sessions matter for people who cannot trade during market hours, and agentic tools promise discipline - agents that follow rules rather than emotions - if they are designed well. The 150,000 agentic accounts show there is real demand; whether the outcome is better investor outcomes or simply faster churn will depend almost entirely on how those agents are constrained.
Either way, the direction of travel is set: markets that never close, run partly by software that never sleeps. Brokerages, exchanges, and regulators are now racing to build the controls for a market where the most active participant is an agent - and where the traditional opening bell matters a little less every year.
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