Automattic, the company behind WordPress.com and Tumblr, has a new bet on what the web becomes when software is built by conversation. On Monday it launched Spacefast, a new company and service that takes the app your agent just wrote and gives it everything it needs to actually run: hosting, your own domain, a SQL database, and eventually built-in app authentication. It is open to everyone today at spacefast.com, with what the company calls a generous free personal plan.
The pitch starts from a familiar pain. Your AI can build a working app in an afternoon, and then the setup starts: pick a host, spin up a database, wire up sign-in, point to a domain, figure out who gets access. "None of that is the fun part," Automattic's announcement concedes. Spacefast handles that layer with your agent rather than around it.
The integration is deliberately agent-native. You connect Spacefast to the AI you already use, including ChatGPT, Claude, Muse, Grok Bot, OpenClaw and Hermes, and simply ask it to put your project on Spacefast. The service ships tool descriptions and instructions written for the agent, so it already knows how to deploy or add a database without being explained the mechanics. For terminal users there is an API, a CLI, and an MCP server, with the npx spacefast publish command for quick pushes. Spacefast is already listed as an official plugin in Claude, ChatGPT, Grok Bot, Cursor and Antigravity, and in GitHub's MCP listing.
Versioning gets first-class treatment too. Every publish creates a new version with its own permanent URL, so you can roll back anytime or link to an old build. Privacy is on by default, with password, invite, share-link or public options. Sensitive agent actions such as rollbacks and DNS changes require approval checks, and collaborators can comment on any page, with feedback delivered straight to the agent for updates.
The product grew out of an internal Automattic hackathon earlier this year, when the company paused its roadmaps for what it called Radical Speed Month. Batuhan Icoz, then on the Beeper messaging team, kept getting Vercel links from non-technical friends who had vibe-coded projects and no idea how to host them. He built a static hosting service on Automattic's infrastructure, users asked for a backend, and the project kept growing. Spacefast soft-launched in September and has now been spun out as its own company, with Icoz as founder and CEO.
Spacefast runs on the same infrastructure that powers WordPress.com and Tumblr, which Automattic says serves over 15 billion page views a month. It enters a crowded field: Lovable and Emergent offer both the interface and the rails for vibe-coded apps, while Figma, Canva and Notion have pushed products at the intersection of mockups, presentations and code. Icoz argues Spacefast's edge is that users keep their agent of choice and pay for infrastructure rather than AI credits, so they never pay for inference twice. Enterprises, he says, want to consolidate the landing pages their marketing teams are scattering across such services.
The launch comes during a turbulent stretch for Automattic, which weathered a boardroom attempt to oust CEO Matt Mullenweg, the departure of an interim CFO within weeks of appointment, and layoffs across several properties in October. Betting a new company on a post-CMS web is a notable pivot for a business built on content management, and Icoz acknowledges some sites will not need a CMS at all as the web expands.
What Spacefast really tests is a bigger question: when anyone can generate an app in a chat window, the bottleneck shifts from building to operating. The companies that own the deployment layer, with identity, storage, domains and rollback baked in, may end up holding the more durable position than the builders themselves.
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