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Google Takes Dreambeans to India, Its First Market Outside the US, as American Downloads Slump

Google Takes Dreambeans to India, Its First Market Outside the US, as American Downloads Slump

Google has taken Dreambeans to India, the AI storytelling app's first market outside the United States, adding 13 local languages. The expansion comes even as Sensor Tower data shows US downloads fell 84 percent in October to about 5,500, far behind rivals. Since June the app has managed roughly 55,000 US downloads, versus 7.4 million for Meta's Muse in its first 30 days alone.

Google has expanded Dreambeans to India, making the experimental AI storytelling app's first market outside the United States less than two months after opening it to all eligible American users aged 18 and up. The app is available on Android and iOS and now speaks 13 local languages, including Hindi, Punjabi, Tamil, Telugu and Bengali, alongside English.

Dreambeans works differently from a typical assistant. Launched in June, it taps data from the Google services a user has already connected — Calendar, Gemini, Gmail, Photos, Search and YouTube — and proactively generates illustrated, personalized stories without any prompt. A recent update uses the Veo video model to animate scenes in some of those stories.

Google says India was chosen because user interest there is strong and its services are widely used, with product manager Gozde Ozgul pointing to a particularly high overlap between Gemini, Gmail and Google Photos audiences.

The US numbers, however, show how small the app remains. Sensor Tower estimates Dreambeans has accumulated about 55,000 downloads in the United States since June, with roughly 63 percent of them landing in September, the month Google opened access broadly. In October downloads fell 84 percent to about 5,500. For comparison, in the 30 days after Google opened the app to everyone, Dreambeans drew about 29,000 downloads while Meta's Muse hit 7.4 million, ChatGPT 2.8 million, Grok Bot 362,000 and Claude 155,000. Unlike those general assistants, Dreambeans does one thing — turn your digital life into stories — which makes the India bet less about scale and more about finding the audience that actually wants that.

Sources: TechCrunch; CNMO; Sensor Tower estimates.

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