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YouTube Lets Viewers Build Their Own AI Feeds and Gives Creators New AI Tools

News · By: AIReport Admin · 2026-09-23 · 👁 54
YouTube Lets Viewers Build Their Own AI Feeds and Gives Creators New AI Tools

At its Made on YouTube event, the platform introduced prompt-based custom feeds powered by Gemini, alongside Ask Studio feedback, dynamic thumbnails, Shorts A/B testing, and live auto-dubbing.

YouTube is handing viewers the algorithm. At its Made on YouTube event, the company announced custom feeds built from a text prompt: type a description of what you want, whether that is a feed of video podcasts for a 30-minute commute or 'relaxing commentary videos to unwind with,' and Gemini constructs the feed, which is then pinned to the top of the home page in its own tab. Prompts can be as detailed as users like, describing what to include, exclude, and prioritize.

The feature joins a growing trend of user-defined feeds. Bluesky popularized the concept years ago and rolled out an AI feed-builder called Attie this year, while Meta's Threads, Instagram, X, and Spotify have all launched their own versions. YouTube's VP of Product Management for Viewer AI, Emily Moxley, framed the value simply: with over 20 billion videos on the platform, 'you're always one search away from a treasure trove of topics.' Custom feeds roll out on web and mobile starting next month and will not replace the main recommendation feed.

Creators get a parallel set of tools. Ask Studio lets them share draft videos for AI feedback tuned to their channel's history and comments, proposing titles and thumbnails, explaining analytics, and advising on metrics; it is expanding to mobile. YouTube's existing A/B testing will extend in 2027 to let creators test three different cuts of a Short, and a new Dynamic Thumbnails feature automatically shows each viewer the thumbnail most likely to catch their interest. Ask Studio can even monitor thumbnail performance and autonomously run tests on older videos, if creators allow it.

Monetization and live formats are changing too. AI will auto-tag products for affiliate programs, and the Amazon affiliate program is expanding beyond the US. Early next year YouTube will pilot real-time auto-dubbing on live streams, alongside a 'live showdown' feature for co-hosted battles where viewers push scores with chats, gifts, and Super Chats, plus 'live creator matchmaking' that pairs currently streaming creators.

The company also shared platform data: living-room viewing keeps growing, with more than half of the top 100 creators seeing TV as their most-watched surface, and microdramas surpassed 6.5 billion views in the first half of 2026, with TV viewing of the format up 90 percent year over year.

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